We were founded in 1987 in Canada by merging ISI International with P.A.L. Automotivaters to become ISI/PAL Automotivaters Inc.
Company History
Established in Canada, known and deployed globally
1987
Our company roots
The roots of Automotivaters go back to 1987 with a sales training company called ISI International. At the same time, a competing training firm called P.A.L. Performance Group was established.
1991
BMW New Zealand
From 1991 to 2008, we provided programs including introductory vehicle sales, advanced vehicle sales, sales management, video training, tracking, and accountability tools, parts & service management, selling skills for service advisors, private sales events, customized in-dealership follow-up training, and telephone conference coaching.
1995
Our first merger
The friendly competitors combined training materials, accountability tools, and human resources in 1995 and merged to form ISI / P.A.L. Automotivaters Inc. Since our inception we have been, and remain, committed to enhancing and improving the image of the retail automotive industry.
2002
BMW Philippines
From 2002-2007, we provided programs including introductory vehicle sales, advanced vehicle sales, sales management, business office implementations, and private sales events. BMW Philippines also used our sales activity tracking and accountability tool – the P.A.L. Book. We had ongoing follow-up training of sales executives, sales management, and Private Event Sales.
2000
Change of Executive Leadership
Warren Cederberg and Dan Leboe take over controlling interests of Automotivaters to grow the business Internationally.
2004
BMW Indonesia
BMW Indonesia (Bahasa Language Programs). From 2004-2007, we provided programs including introductory vehicle sales, advanced vehicle sales, and sales management.
2005
Sime Darby Singapore
Sime Darby Singapore. This BMW importer launched a Used Vehicle division called Performance Premium Selection. In 2005 and 2006 we consulted on the structure of this operation and trained sales and management staff on sales and service skills specifically for the pre-owned luxury market.
2005
BMW Group Asia
BMW Group Asia (French Language Programs). We were contracted in 2005 to provide customized in-dealership salesperson and management training to the BMW Importers in Tahiti and New Caledonia. Advanced in-dealership training and coaching of sales processes was delivered in September and October 2006.
2005
BMW Malaysia (Sime Darby & Autobavaria)
BMW Malaysia (Sime Darby & Autobavaria). From 2005-2013 we provided customized in-dealership salesperson and management performance training to these dealerships. These were highly customized to close identified sales performance, market share, or profitability gaps.
2007
Automotivaters smashes all time volume record with Auto Bavaria in Kuala Lumpur BMW
A massive 139 Total New and Used Units Sold in a one-week sales transformation
2007
BMW Group Asia (MINI Habitat - Singapore)
BMW Group Asia (MINI Habitat - Singapore). We were contracted in 2007 to develop and deploy an assessment program of overall dealership operations. This was followed with detailed reporting and action planning. Remedial training and on-site coaching were deployed to improve specific volume and profitability KPIs.
2008
BMW AG Munich
BMW AG Munich. In 2008 we were engaged to customize the DPM (now RPM) concept for the V5 region. This methodology was deployed within the BMW Thailand retailer network.
2008
BMW Thailand
BMW Thailand. We were contracted in 2008 to work with specific dealerships in the improvement of used vehicle operations. These projects involved pre-analysis of used car metrics, and on-site assessment followed by remediation training and management coaching to identified KPIs.
2008
CSI Training and Management Group New Zealand in incorporated
CSI Training and Management Group New Zealand was founded and incorporated in 2008 to better serve our client base in Australasia.
This allowed us to deliver services with more flexibility while keeping closer with each of our accounts.
2008
Automotivaters Signs multi year agreement with Toyota New Zealand and Toyota Financial Services New Zealand
The global financial crisis in 2008 left the auto industry crushed in many parts of the world.
This was a pivotal time for the Toyota Dealers in New Zealand when they chose to go on the offensive and invest in their people delivery strategies and change the culture of how they retailed motorcars.
2013
Audi Centre Singapore Record Event - 48 Units!
48 Audi Sold in a 2-day event by appointment only!
2015
Toyota New Zealand and the Authoring of CREED
2015
Toyota New Zealand Sales Process Development and Launch
2015
Turners Auctions New Zealand
Automotivaters launches the training with Turners Project 1500 and the subsequently crush this number! Our involvement provided the structure at the process of how we engaged the customer and managed the introduction of Finance and Insurance Options.
2015
European Distributors New Zealand
Sales Process training delivered for Porsche.
2016
Volkswagen New Zealand
Automotivaters rolls out digital inquiry strategy for the group
2017
Country Record Audi Euromobil 44 Units - 3 Days
2018
Audi Euromobil Malaysia July 2018
A new country record smashed with 59 units in 3 days!
2018
Toyota New Zealand Sales Process Advancement
Automotivaters launches CREED Toyota New Zealand sales process
2018
Toyota New Zealand Launches - Drive Happy Project
Leave Your Car Buying Bothers Behind.
Buying a new car can be a real bother. So Toyota New Zealand and Automotivaters and removed these pain points with the Toyota Drive Happy Project. Our customer-centric approach makes researching, choosing, buying and owning a vehicle a thoroughly enjoyable process.
2020
February 2020 Covid-19, entering a year of massive change
Covid-19 changed the world.
Although the effects are still being understood this has been one of the greatest impacts on our world for most of our working lives.
We have used this as an opportunity to innovate and improve ourselves every day.
2020
June 2020 Automotivaters launches Online Live™ Internationally
Automotivaters strives to be on the front side of the wave!
In June 2020 we launched the highest quality expert lead training in a Online Live™ platform.
The way we would deliver live training was altered in a heartbeat, and we are proud to have launched our amazing live programs delivered online through interactive video conferencing.
This put the best trainers available into your dealership to deliver dynamic training courses in an engaging and cost-effective platform.
For dealers, this has been a game-changer in cost savings and training agility!
2020
Audi Euromobil posts a massive 31 bookings mid-Covid July 2020
With an outstanding effort by the Audi Euromobil Team, Automotivaters created a sales explosion in Kulala Lumpur in July.
Using our proven formula, we focused engaged the skills of the team to create this amazing result.
Covid-19 has changed the world but we know it is possible to respect the protocols and find better ways to do business!
Congratulations to the team for this outstanding achievement!
