Digital Enquiry – Sales Consultant Internet Response
Buyer behaviour is constantly changing, but never has the speed of those changes been accelerating faster than today!
More and more of our customers are engaging our products and our dealerships online.
It is essential we understand the differences in these trends and traits if we are to maximize our conversion of these inbound leads.
Our responses must be intelligent, and quick to provide a path to purchase while we build relationship online.
LEARNING OBJECTIVES
Sales Consultants understand how markets and shopping behaviour continue to evolve.
Sales Consultants learn what the current research shows about customer behaviour and expectations.
Sales Consultants understand how the timeliness and quality of response directly impact the likelihood of engagement and a vehicle sale.
Sales Consultants learn response strategies and methods to convert more Internet inquiries to appointments.
Sales Consultants learn response structures and methods to match the medium:
Incoming e-mail, text, or web form leads.
Sales Consultants learn how to create more value and help prospects accept our highest level of service.
Practical approaches to engage with the customer whether a phone number is provided or not.
Sales Consultants learn how to insert their own personality into proven response structures.
Sales Consultants are able to convert more incoming inquiries into appointments.