Dan has over 35 years of experience in sales, sales management, and business ownership. He began his career as a retail automotive sales consultant. In 1980 he opened his own automotive dealership and developed it over a 16-year period. The growth of the dealership was strong, consistently outperforming the market share numbers by up to three times the national average while maintaining an exceptional used to new ratio.
Dan credits his success to having a dedicated staff and the exceptional training provided to his team. “This gave us a significant edge on our competition and allowed us to attain greater shares of our market with a significant increase in gross average and high customer satisfaction, developing a more professional approach and increasing our personal accountability for our performance.
As a successful dealer, Dan recognized the need for more effective floor traffic management systems. He co-developed software to meet the need of the most progressive automotive dealerships. This state of the art software was designed, developed, and tested over a period of ten years. He currently manages the software development team on new product development initiatives. This understanding of customer database management and systems is a major benefit to the dealer with volume increases in mind.
His dealership knowledge is well rounded allowing him to provide assistance from sales and management training, through to service department merchandising. He sold the dealership in 1996 to family members and made a long-planned move to Vernon BC. Since 1996, Dan has been training and consulting in the automotive and financial services industries.
As one of our most senior training consultants, Dan has worked with many of the highest-profile and most proactive dealers and financial institutions in the country. Dan, his wife Darlene, and three boys reside in Vernon. Their active lifestyle has them involved in many activities like Rock climbing, Scuba, Rodeo, Racquet sports to Skiing the extreme. His active history in aviation and many license endorsements has allowed them to travel the country extensively.